RangTaaliRaas
MARKETING STRATEGY & REACH
Above The Line (ATL) Marketing
Print Media
Newspaper advertisements in leading regional dailies Event coverage and editorial features
Outdoor Advertising
Strategic Temporary hoarding placements across key city locations
Billboard displays on high-traffic routes
Radio Marketing
Prime time radio spots on popular FM channels
RJ mentions and live coverage from the event
Contest and giveaway promotions
Below The Line (BTL) Marketing
Direct Marketing
Corporate tie-ups for bulk ticket sales
On-Ground Activation
1. Mall activation and promotions
2. College campus visits and performances
3. Corporate office visits for group bookings
Autohood Marketing
Prime time radio spots on popular FM channels
RJ mentions and live coverage from the event
Contest and giveaway promotions
Digital Marketing Strategy
Social Media Marketing
1. Facebook, Instagram, YouTube campaign management.
2. Influencer collaborations with regional and cultural content creators.
3. User-generated content campaigns with event hashtags.
Online Promotion
1.Dedicated event website with online ticket bookings
2.Google Ads and social media advertising
WhatsApp marketing through community groups.
Content Strategy
1. Daily event updates and behind-the-scenes content
2. Artist interviews and cultural content.
3. Live streaming and event highlights.